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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/46ca8d75-cff1-4fb6-8ac5-8460e152cc1a/a0ebe654-7f5d-4242-ba49-dc3ee69481a6/png.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/46ca8d75-cff1-4fb6-8ac5-8460e152cc1a/a0ebe654-7f5d-4242-ba49-dc3ee69481a6/png.png" width="40px" />
Hey, it’s Shlomo!
Below are all the prompts, ads, and cheat sheets from the talk :)
And if you enjoyed the talk, I think you’ll love my video course, Boring Products, Fun Ads. It includes everything you need to know to create fun and effective B2B ads 🔗
Join 400+ creatives from companies like Apple, Semrush, and HubSpot:
”It’s full of countless ad formulas and recipes that you can use time and time again to develop high-converting and engaging ads.” – Donovan Robertson, Copywriter @ Apple
“It’s amazing, and I would highly, highly recommend it to anybody creating adverts.” – Carolyn Davies, Creative Director @ TestGorilla
”This is an incredible course. There’s honestly nothing out there like it.” – Nik Skogsberg, Senior Copywriter @ HubSpot
</aside>
<aside> <img src="/icons/link_gray.svg" alt="/icons/link_gray.svg" width="40px" />
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/46ca8d75-cff1-4fb6-8ac5-8460e152cc1a/ba467ede-5556-491c-b973-c7708efbacf0/linkedin_logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/46ca8d75-cff1-4fb6-8ac5-8460e152cc1a/ba467ede-5556-491c-b973-c7708efbacf0/linkedin_logo.png" width="40px" />
Let’s connect on LinkedIn
</aside>
<aside> 💌
Collabs, team workshops, and questions: [email protected]
</aside>
<aside> 💎
Join my newsletter and get more free resources here: thecreativemarketer.net
</aside>
</aside>
<aside> 📒
Shlomo_BPFA_Spotlight_Final.pdf
Click here for the Google Drive version.
Create a table of features, benefits, and
benefits of the benefits for [Product/Brand].
Product Details: [Value prop and description].
Target persona: [Describe your ideal user].
Features: Include specific facts
that differentiate [Product/Brand]
Benefits: Explain how each feature
positively impacts the user's work.
Benefits of the Benefits: Describe how each benefit
enhances the user's life in a realistic, specific,
and relatable situation, such as a particular time of day or task,
showing how it brings convenience or
improves productivity in their personal or work life.
Mention the exact time of day.
Use a friendly and casual TOV.
